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Why Antifragile Software is now $10 with 20% to YoungMinds.org.uk

6/15/2014

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Hi everyone!

Today I’ve got two things to announce! First up, copies of my book “Antifragile Software: Building Adaptable Software with Microservices” has been reduced to a minimum price of $10, in-line with the current amount of the book that’s been written.

I’d like to say a huge thanks to everyone for buying this book! At these early stages your purchases don’t just help fund the writing of the book, they also show a real belief in the value of what the book might convey once it’s written. That’s a level of faith in me as the author that is truly humbling, and I’m very grateful. 

However, in terms of pricing I think I initially made a mistake and so have changed things up a bit. 

One thing that I’ve struggled a little with myself is charging full face value for a book that is under development. The wonderful Ralf Westphal has pointed out, quite rightly, that this can be a cause for concern for those that want to buy the book and feel that full-price for a book that’s not more than a third finished just yet is a risk too far. I’m inclined to agree, but seeing as already over 100 books had been sold at various prices I couldn’t see a way of easily rectifying the problem.

At the same time, I’ve been getting prepared to donate 20% of net book income to charity. The charity I’ve selected is YoungMinds.org.uk. This is a charity dedicated to improving the mental health and wellbeing of today’s youth, a subject very much close to my heart.

Ralf pointed out that there might be a solution to the pricing problem in the association with this charity, and so here’s what I’m proposing to do along the lines of his original idea.

So I’ve lowered the price of the book inline with the amount completed with the opportunity of course for folks to up the amount they pay if they think it is worth more. 

At the same time for those that have already bought the book I’m going to calculate the paid money difference from $10 to what they paid and then donate that to  YoungMinds.org.uk, announcing the total on the homepage. Going forward 20% of the net income will be donated to the charity, and I’ll keep a running tally on the book’s homepage.

Finally I’m going to gradually increase the price of the book as it is completed, likely in $5 steps, increasing the amount being donated to the charity as the book is completed. 

I hope everyone agrees this is a good way forward. I’m really stoked to be helping a great charity, and at the same time asking a fair price for the book as I’m writing it.

Thanks so much for everyone’s faith in this book so far and I am looking forward to turning that faith into a great book on software development as I continue to write it over the summer.

Cheers!
Russ
(from Heathrow Terminal 1, bound to Ace! Conference in Poland) 
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