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Got email? I'd rather have a BLIP...
Email has long been lauded as the killer app of the Internet. But today, email's problems are making headlines much more than its advantages and that's what this post is all about.
Whole industries are set up to take advantage of emails problems, but maybe a different perspective on email is what is needed here.
Let's face it, before the web email was the most commonly used application (by non-techies) on the planet by far and so any suggestions that what we call email today needs to change must pay homage to the huge consumer momentum that email has.
But if you remember, recently I've been referring to something called LLUP on SOA Ranch. LLUP1 loosely stands for Limited Lifetime, Ubiquitous Protocol and, not by chance, is PULL spelled backwards. This is because LLUP is a protocol for exchanging messages in a smart manner that is a hybrid of both the push and pull approaches to message dissemination.
At the heart of LLUP is the BLIP. The BLIP is a piece of content, declared in a standard way using XML, that specifies four main things:
- A reference
A pointer to the content that the BLIP describes. - A lifetime
How long the BLIP will be relevant for. - Relevancy
Listed as keywords by a defined or undefined vocabulary. Can also include a signature or signatures of those who should receive the BLIP. - Signature
A means of signing the message by the message sender.
Ok, if you want to know more about LLUP then check out the references at the bottom of this posting. The thing I want to focus on here is that a BLIP is protocol independent (so it can be transmitted across SMTP or even as the payload of a regular email message) and it has signatures and relevancy built right in.
Email is essentially free text with a header and a set of attachments. Email is structured as an envelope, but the contents are unstructured and so difficult to work with, which is where many of the problems with spam come in. Also, there's no in-built identity provision inside an email. When you receive an email from Joe Bloggs in the from field there are absolutely no guarantees that it came from Joe Bloggs at all, so where's the deterrent for spam and the host of other problems that email can transmit (including viruses and bullying).
But BLIPS are different. BLIPS can be transmitted in exactly the same way as email (and SMS, Jabber etc.) but identity and relevancy meta-data are two of the core capabilities of a BLIP, much more intelligence can be applied to the routing of a BLIP than could ever be applied to an email message.
So, what's my point. My point is simply that I think the BLIP is potentially the foundation upon which a new set of protocol independent, identity aware services and products can be delivered. And, best of all, it doesn't require you to throw out your existing infrastructure; it'll piggy-back right on top.
If you're involved in messaging then I'd take a look at BLIPS in the LLUP specification, because these babies have the potential to make the use of the internet that much useful (not to mention efficient if we can kill off spam).
References
[1] The LLUP System in a nutshell
LLUP stands for Limited Lifetime Ubiquitous Protocol. What is does is simply allow you to subscribe to particular types of content (on criteria such as geographic area of interest or other simple keywords) and then for content producers to notify your account when something of interest has been made available. Think of it as a system somewhere between email (push) and web sites (pull). A content producer puts out some content and then sends a notification, called a blip, into the LLUP system. The LLUP system the smartly propagates the blip to anyone who has expressed an interest. A presentation overview of the LLUP system is available here.
To do this, LLUP is made up of three services that are all defined using open standards. The Publication service provides an interface where content creators and producers can tell the system that new content is available and what it is relevant to (and also to ensure that only known sources can send into the LLUP system, overcoming some of the issues with spam*). The Subscription service allows content consumers to subscribe to different types of blip. The BlogXast service is a combination of a publication service and the subscription service in that it provides a smart router that can route blips intelligently throughout a system.
Although different implementations of the LLUP services are possible, web services are the most common and so that is what we have implemented with Rails here.
* In terms of authentication, LLUP is moving forward into using SAML to handle federated user account information and this is a significant step towards protecting LLUP from some of the same issues that plague email.
Russ Miles
in Software, general
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8 Comments
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135 References
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Related: The draft LLUP Specification
Reader Comments (8)
In fact, LLUP and BLIPS are not tied to just email. BLIPs can be transferred across any underlying protocol (that I know of) and so LLUP is a type of protocol-agnostic system. That said, email dissemination of BLIPS and plugins for popular clients is something more definitely on the radar for early development within the LLUP community.
The secret to making LLUP work is in the underlying services and infrastructure that it needs. There is work afoot to put the infrastructure in place as a reference implementation in the very near future.At the moment we are puitting together the main services that are required for BLIPs to be disseminated, enforcing the BLIP characteristics such as smart routing and lifetime enforcement. Then once that infrastructure is set up there will be bridges from LLUP to email, rss, atom and a number of other protocols.
More to come soon for sure!
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Some really good points and well written.I agree with the problems with email and believe that it will either have a limited lifespan or be replaced by something like video.